GNZA Named Exclusive FIFA-Licensed Travel Luggage Sub-Licensee for China and Japan

Zhejiang Yinzuo Cases & Bags Co., Ltd. (brand: GNZA), one of China’s leading luggage manufacturers with over 34 years of industry experience, has been appointed as the exclusive sub-licensee for FIFA-authorized travel luggage product categories in the China and Japan markets. The license covers five product categories and is valid through December 31, 2026, coinciding with the FIFA World Cup 2026™ tournament cycle.

Licensed Product Categories

Under this sub-license agreement, GNZA holds authorization to manufacture and distribute FIFA-branded products across the following categories in China and Japan:

The four exclusive categories — roller luggage, cosmetic cases, backpacks, and luggage covers — represent the core travel accessories segment. GNZA is the sole authorized sub-licensee for these product lines in both the China and Japan markets. The tote bag (canvas) category is licensed on a non-exclusive basis.

About GNZA: 34 Years of Luggage Manufacturing Excellence

Founded in 1991 in Pinghu, Zhejiang — at the heart of China’s luggage manufacturing hub in the Yangtze River Delta — GNZA has grown into one of the country’s most established luggage enterprises. The company operates a 107,000 m² production facility with 20 production lines and nearly 1,000 employees, delivering an annual output of over 3.3 million units.

GNZA specializes in PC, ABS, PP, and aluminum-magnesium alloy luggage, serving over 200 global brands with OEM and ODM capabilities. The company’s core competencies in material engineering, precision manufacturing, and design-driven customization form the foundation that qualified it for the FIFA sub-license.

Market Context: FIFA World Cup 2026 Merchandise Opportunity

The FIFA World Cup 2026™, scheduled for June 11 to July 19 across the United States, Canada, and Mexico, is set to be the largest edition in tournament history — expanding to 48 teams and 104 matches across 16 host cities. FIFA projects total revenues of $11–13 billion for the 2023–2026 commercial cycle, a nearly 50% increase from the Qatar 2022 cycle.

The licensed merchandise segment continues to show strong growth. Licensing rights revenue reached $270 million during the 2022 World Cup, up 50% from the 2018 tournament in Russia. With the 2026 event taking place in North America — the world’s largest consumer market — and with an expanded format driving broader fan engagement, demand for officially licensed merchandise is expected to reach new highs.Travel accessories represent a particularly promising category, as the intersection of sports enthusiasm and travel creates natural demand for FIFA-branded luggage products among fans traveling to and from tournament venues

Channel Distribution Partnership Opportunities

To maximize market coverage during the FIFA World Cup 2026™ cycle, GNZA is actively seeking channel distributors and retail partners across China and Japan. The company invites qualified agents, distributors, and retailers to join the distribution network for its FIFA-licensed product line.

Interested parties are encouraged to contact GNZA’s partnership team for detailed information on product catalogs, pricing structures, minimum order quantities, and regional distribution arrangements.

Compliance Note: GNZA is a licensed sub-licensee for FIFA-authorized travel luggage product categories in China and Japan. This does not constitute an overall FIFA endorsement of the GNZA brand. License valid through December 31, 2026.

Interested parties are encouraged to contact GNZA’s partnership team for detailed information on product catalogs, pricing structures, minimum order quantities, and regional distribution arrangements.