2 Essential China Exhibitions for FIFA Licensed Luggage in 2026 | GNZA

The 2026 FIFA World Cup™ is projected to be an unprecedented commercial event. The tournament spans 16 host cities across the US, Canada, and Mexico, and will feature an expanded roster of 48 teams playing 104 matches. It is expected to attract roughly 6 billion global viewers and 6.5 million attending fans.

For retail and distribution buyers, this unprecedented scale—combined with a massive surge in cross-border travel demand—makes "licensed travel accessories" one of the highest-potential dividend categories of the event. The question for a brand owner or distributor is not whether to stock FIFA merchandise, but where to source high-quality, fully compliant products before the authorization window closes.

The list below covers the two major Chinese exhibitions in Spring 2026 where buyers can directly interact with the official licensee, inspect physical samples, and secure regional distribution rights.

How this list was built

This guide focuses on premier trade shows that offer direct access to Zhejiang Yinzuo Cases and Bags Co., Ltd. (GNZA). Established in 1991 and headquartered in Pinghu, Zhejiang, GNZA boasts over 34 years of industry experience. The company operates a massive 107,000-square-meter production base, equipped with 20 professional production lines and nearly 1,000 employees, yielding an annual output of over 3.3 million pieces.

1. The 34th China (Shenzhen) International Gift and Home Products Fair

As a premier destination for corporate gifting and tourism retail, the Shenzhen fair is the first major opportunity to see the FIFA collection in person.

Dates: April 25 – April 28, 2026
Location: Shenzhen World Exhibition & Convention Center
GNZA Booth No.: 8E 11-12

This exhibition is the ideal venue for tourism retailers (such as airport and hotel gift shops), corporate gift buyers, and promotional purchasers. At the Shenzhen fair, GNZA will showcase its core flagship product: the Roller Luggage series. Available in 20-inch (standard carry-on), 24-inch (medium), and 28-inch (large checked) sizes, these suitcases are designed with a premium minimalist white body and pure black edge wrapping. The design deeply integrates the official visual identity, featuring a large black "26" tournament font merged seamlessly with the golden FIFA World Cup Trophy.

Buyers at this show will also be able to review the exclusive Cosmetic Cases. Positioned as compact and practical gifts, these cases are highly attractive in travel retail environments and perfectly complement the roller luggage series.

2. The 139th Canton Fair (China Import and Export Fair)

The Canton Fair remains the definitive hub for large-scale export and domestic wholesale, attracting major e-commerce players and global distributors.

Dates: May 1 – May 5, 2026
Location: Guangzhou Pazhou Exhibition Center
GNZA Booth No.: 19.2A08-12 / 19.2B13-17

The Canton Fair is perfectly suited for large e-commerce platform operators (such as JD, Tmall, Amazon Japan, and Rakuten) and sporting goods distribution networks. Here, GNZA will present its highly versatile Backpack series. The lineup includes an oatmeal-colored City Casual model for everyday use, and a black Hardcore Tech model featuring a dark grey textured "26" background, tactical side straps, and an extended zipper ribbon with white "FIFA WORLD CUP™" lettering.

Additionally, buyers can explore non-exclusive entry-level items like the Canvas Tote Bags, featuring durable black canvas and high-saturation bright orange extended straps. The booth will also feature high-margin elastic luggage covers, which take up minimal shelf space while transforming any existing suitcase into a FIFA-branded travel piece.

A buyer’s checklist before visiting the booths

Five quick checks will help you prepare for distribution negotiations at these trade shows.

Understand regional exclusivity. GNZA holds the exclusive sub-license for roller luggage, backpacks, cosmetic cases, and luggage covers specifically for the China and Japan markets. If your distribution channels are in these regions, you are dealing with the exclusive source.

Verify the authorization timeline. The FIFA licensing window is strictly synchronized with the tournament and officially expires on December 31, 2026. Signing early ensures you can fully capture the pre-tournament hype, the sales explosion during the matches, and the long-tail profits.

Review the B2B cooperation model. GNZA operates on a distinct B2B framework: the factory handles manufacturing, authorization compliance, product design, and quality assurance. As a distributor, you enjoy regional authorized pricing and are responsible for downstream sales execution.

Assess the manufacturer's IP experience. Managing a global IP requires specialized expertise. GNZA is highly experienced in this field, maintaining continuous co-branded partnerships with major IPs including Sanrio (Hello Kitty, Kuromi, Cinnamoroll) and ONE PIECE.

Check general manufacturing credentials. Ensure your supplier can deliver at scale. GNZA’s core competency spans PC, ABS, PP, and aluminum-magnesium alloy manufacturing. They currently provide OEM and ODM services for over 200 global brands, including Samsonite, American Tourister, FILA, and ANTA, guaranteeing top-tier production standards.

What to do next

If you are building your exhibition schedule for April and May, you do not need to wait until the show doors open.

GNZA’s partnership team is ready to provide detailed product catalogs, tiered pricing structures, MOQ requirements, and regional distribution arrangements ahead of the shows. Reach out to the export and cooperation team directly at partnership@zjyinzuo.com or visit the official website at www.zjyinzuo.com/en to schedule a dedicated booth appointment.

(Official Compliance Statement: GNZA is a licensed sub-licensee for the FIFA authorized travel luggage and bags category in the Chinese and Japanese markets. This does not constitute an overall endorsement of the GNZA brand by FIFA. The authorization is valid until December 31, 2026. )

More importantly, based on this strong manufacturing and quality control capability, GNZA has been officially designated as the exclusive sub-licensee for the FIFA authorized travel luggage and bags category in the Chinese and Japanese markets.